Your Virtual B2B Marketing Manager

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My Marketing Isn’t Working – New Video

NEW Video My Marketing Isn’t Working

Find out why so much B2B marketing is ineffective and what you can do about it.

“My Marketing Isn’t Working” is the most common reason given by B2B companies for poor sales growth. This new video takes a strategic view of the challenges facing many B2B companies trying to improve their marketing.

“B2B companies get trapped into thinking marketing is just about promoting their products and services. Their understanding… Continue reading

Marketing and The Law – Where Do You Stand?

  • How to manage risk in marketing, advertising and communications
  • The UK Copyright Service
  • Marketing and advertising: the law

There are legal implications to marketing everywhere. Whether employing a photographer, web or graphic designer, PR company, consultant, using customer databases or simply ticking ‘Yes’ to T&Cs when using internet services. All these have legal implications you need to be aware of. Below are three useful sources of information about Marketing and The Law.

How to… Continue reading

Market Ignorance Isn’t Bliss

Market Ignorance Isn’t Bliss

Ignorance Isn't BlissI am again reminded through my business growth coaching work, of the huge value of having up to date high quality market intelligence. I am equally reminded just how difficult market ignorance makes it for companies to establish viable business growth plans.

Sitting around a table with company Directors trying to help them set long term business growth objectives and identifying viable strategies for achieving them, is… Continue reading

Boosting the Competitiveness of Business Strategy

Boosting the Competitiveness of Business Strategshutterstock_148375922y

Good Strategy / Bad Strategy

Unfortunately over time the term ‘strategy’ has perhaps become the most misused and misunderstood word in the business dictionary. It has become confused with the missions, visions, goals, ambition, values and planning of business. It has been applied to just about every type of plan for every type of business activity regardless of whether or not it addresses a specific challenge or addresses… Continue reading

Business Social Media – Worthwhile or Worthless?

Business SoBusiness Social Media - Worthwhile or Worthless?cial Media – now let’s be clear about one thing:

What I am talking about here is business social media. That’s not to be confused with the sort of trivia kids and adults alike might post on Facebook about the minutiae of their personal lives for friends and relatives. Nor do I mean the real time Tweets of minor celebrities telling us what they had for… Continue reading

Positioned For Success – Market Positioning

What Exact;y Is Market Positioning?What Exactly is Market Positioning?

Every business holds a ‘position’ in its market. Market Positioning is generally considered as: ‘The customer perception of how competing suppliers are comparatively positioned relative to key buying criteria’

However, whilst customer perception remains perhaps the most important determinant of market positioning, there are other market positioning aspects that can be considered such as; competitor performance, markets & products. I will cover these later.

What Impact is Your Market… Continue reading

Aston Martin – Lessons in Branding

A Slice of Aston Martin

This iconic and ‘Cool’ award winning company celebrates its 100th anniversary this year. I was lucky enough to get a 3 hour VIP tour of the Gaydon factory and see this aspirational brand close up. The Aston Martin factory is everything you might want it to be, ultra-modern, clinically clean, light airy, perfectly organised, oozing sophistication from every pore and producing cars of impeccable design and build quality. The sort of place that ticks… Continue reading

Start Up’s Same Old Story

Start Up's Same Old Story

Most owners of start ups have never run their own business before and many fail to invest in themselves and learn the skills they will need and prepare to do business properly.

I don’t know why so many people assume they will be able to run a successful business having never done so before, but a huge number do and this reflects in the high level of business failures. In fact a staggering… Continue reading

Why We Don’t Blog & Why We Should

Wht we dont blog and why we shouldIn all faith I put this blog on my humble website with the full intention of adding to it once a week. So much for that resolution. I can make excuses, I have been busy, I have been to bed, clients chasing deadlines etc, etc etc etc. But the truth is blogging hasn’t become a priority yet in my life or indeed I tell myself (mistakenly) for my business. My clients don’t tend to read… Continue reading