MARKETING DATABASES & CRM
B2B Marketing is often only as effective as the quality of the customer database at which it is targeted. Businesses need accurate data of the key decision makers within existing and prospect companies. In addition there is often the need to analyse and sort this data so that marketing can be more effectively targeted by industry sector, existing or prospective customers, by size, by product etc.
Many businesses now use a CRM (customer relationship management) system to record, store and analyse customer data. These systems are very commonly not used to maximum effect and often contain a real mis-mash of data and data quality.
Marketing-Wiz works with its clients to help them make the most of customer data and CRM systems, advising on all aspects from choosing a system, configuring a system, cleansing data, finding and adding data and analysing data.