Your Virtual B2B Marketing Manager

MARKETING MANAGEMENT

Marketing only works well in B2B when it’s treated as an ongoing process (watch video opposite/below, to see why marketing often doesn’t work). 

We work with clients to plan a rolling 6 or 12 month programme of marketing activity. We determine the most effective media to suit both the target market and the available budget and then plan a series of targeted campaigns.

We typically plan these to include as a minimum new content and activity for:

  • Website – adding new content to boost SEO
  • Email – email campaign with automated follow ups
  • Social media – posting of both core and fluff content
  • Direct Mail – often targeting non responders to email

Additional activities often included in the Marketing Plan:

  • Press releases – where applicable
  • Advertising – in selected journals
  • Case Studies – video, audio or written
  • Exhibitions / Conferences
  • Open Days / Launch Events
  • Brochures / Catalogues / Flyers
  • Videos – corporate, products, events
  • Photography