Marketing only works well in B2B when it’s treated as an ongoing process (watch video opposite/below, to see why marketing often doesn’t work).
We work with clients to plan a rolling 6 or 12 month programme of marketing activity. We determine the most effective media to suit both the target market and the available budget and then plan a series of targeted campaigns.
We typically plan these to include as a minimum new content and activity for:
- Website – adding new content to boost SEO
- Email – email campaign with automated follow ups
- Social media – posting of both core and fluff content
- Direct Mail – often targeting non responders to email
Additional activities often included in the Marketing Plan:
- Press releases – where applicable
- Advertising – in selected journals
- Case Studies – video, audio or written
- Exhibitions / Conferences
- Open Days / Launch Events
- Brochures / Catalogues / Flyers
- Videos – corporate, products, events