My Marketing Isn’t Working – New Video
NEW Video My Marketing Isn’t Working
Find out why so much B2B marketing is ineffective and what you can do about it.
“My Marketing Isn’t Working” is the most common reason given by B2B companies for poor sales growth. This new video takes a strategic view of the challenges facing many B2B companies trying to improve their marketing.
“B2B companies get trapped into thinking marketing is just about promoting their products and services. Their understanding of the markets they serve is poor at best, and they often fail to fully understand customers needs and wants. This leaves them vulnerable to changing market conditions and competition. They pursue strategies that are inward looking, lack any real competitive advantage, and are well past their use by date. Marketing plans and budgets either don’t exist or are inadequate”